Schedule of the day

9:00 - Welcome and registration

9:30 - GEW introduction (META Group, Italian coordinator of Global Entrepreneurship Week)

9:45 - Panel: what is the “Lean Start-Up” ? Stefano Passatordi, Stefano Bernardi, Nicola Junior Vitto

11:00 - Presentations:

• How to make your web site Google Friendly and to use Webmaster Tools (Search Quality Team)
• Google AdWords: Immediate ROI (Adwords Team)

12:00 - Google site-clinic

13:30 - Wrap-up, lunch and networking

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In the afternoon there will be Adwords one-to-one meetings with start-ups selected through the procedure described above.